Here are a few suggestions for you to revamp YOUR corporate image:
- Promotional
Items – Let’s talk products and how your business can gain top of mind
awareness with your target consumer.
Have you thought of t-shirts or uniforms? Probably. Have you thought of pens? Definitely!
What about a sleek manicure set keychain with your logo and website on it
(great for spa giveaways)? How
about, SmarTouch gloves where you can have your logo embroidered in a
non-intrusive location, still be able to use your smart phone and all of
its functions without getting frost bite on those perfectly manicured
fingers (ideal for employee incentives, colleges, field techs, outdoor
sport enthusiasts, travel agencies, car dealerships, etc)? I’m going to
take a leap and say that these kinds of products weren’t in that “swag
bag” that you got at last year’s conference. These products will allow your consumers
to keep your company with them at all times. If you ask someone what commercials they
saw during last week’s episode of Glee,
chances are they couldn’t tell you. Now, ask them where they got the pen
they’re writing with, I would be willing to bet that they’re holding a
promotional pen with the company’s logo, name and website on it.
- Apparel-
Don’t think for one second that the shirt you wore to the gym with your
company’s logo and catchy slogan went unnoticed. For an entire hour (or fifteen minutes
of working out if we want to get “real”) your company is being
represented, your brand awareness is being boosted and you have turned
from trying to sweat off your kids’ Halloween candy into a walking
billboard for your (or any other) company you may be sporting.
- Outdoor
Signs/Banners, Car Magnets, Vehicle Lettering – Is your sign cracked,
faded, or simply outdated? Time to get it replaced!
Consumers WILL associate these eye sores with how your business is
operated and assume that you don’t care about your investments (no matter
how mouth-watering your blueberry muffins are).
- Yard Signs
– Yard signs are for short-term use! When they start to look bad, replace
them or better yet, upgrade them (I’m betting you’ve seen the mass usage
of those nifty QR codes, and who wouldn’t want their consumers and
customers connected directly to your company’s website?)
- Social
Media Pages – Monitor these sites as frequently as possible in case you have to remove
any inappropriate posts, and update them often to keep your company at the top of mind for your fans, followers and friends. Let your
customers see your personal side (after all, it is social media), but know
where to draw the line (we’re looking at you Howard Stern!)
Obviously, there are more great things you can do easily to boost your brand image and thus company awareness, but this list will start you on the right path of thinking outside of the proverbial “box”. Now is time to act! What are you going to do to boost your company’s image, and your customer’s perception? Let us know if you have had any success with any of these methods or what your favorite way to be "top of mind" with your consumers is!
Check out our website (www.garmentstogo.com) and take a look around or send me a message! I’d be happy to make recommendations for you and your business or next event!
