Part 1: Myths DEBUNKED!
“Why waste the money if you’re just going to throw it away?” I’ve heard this question drumming in my ears since I was in a child and wanted the latest fad that all the other kids were playing with (I’m looking at you ‘Creepy Crawlers’). My parents were sticklers for not wasting their hard-earned money on toys that would be played with for a month or even less and then forgotten about. Which, I don’t blame them, who would want to waste money at all? Nonetheless, their preaching stuck for a while. The question stewed at the back of my mind through high school, college and into my late twenties with every purchase I made (ok, maybe not all of them,
but most).
In college, my professors in my Advertising courses must have had a conference with my parents to remind me of this question. We were taught that clients, big conglomerate ad agencies, small ad boutiques and in-house ad departments would be hesitant to invest in promotional products because it’s a waste of money. To this I say, “WHAT?!” I apologize, Professor O'Malley*, but this is
incorrect! Take a look at these infographics especially compiled for you nay-sayers!
These facts are hot off the silkscreened presses! World-wide research has been conducted on the effectiveness of promotional items, how they compare to traditional forms of advertising and what are the most well –liked products recipients have received. The infographic below explains what happens if your recipient doesn’t want the promotional product. Guess what? They hand it to someone else! Congratulations, you have just officially earned two impressions for the price of one!
Research provided by the Advertising Specialty Institute, ©2012, All Rights Reserved
If you read our previous blog you would know that, Ad impressions are directly correlated to top-of-mind awareness, which as we know, leads to sales. So after breaking out our old SAT study guides: Ad Impressions = Potential Sales! This is great news right? Right?! Next time we’ll compare the cost-effectiveness of Promotional Products to traditional Advertising! In the meantime, take a look at the infographic below and how the most popular promotional products fare around the world!
Research provided by the Advertising Specialty Institute, ©2012, All Rights Reserved
*Names have been changed to protect identity
